Wednesday, 17 November 2010

My individual idea

Before we can agree upon our final group idea for our pop promo, we must independently think of a way in which we would create one. Reasons behind this is so we can all bring our own ideas to the table - and then pick through the best bits from each idea and bring it together into one overall treatment.
I listened to the song a number of times and because the song is called 'Kiss me' I thought it was necessary that kissing should be a cohesive theme throughout the video.

Overall Synopsis: Because the New Found Glory's version of 'Kiss me' is a pop/rock genre, I thought basing the music video in either a metal scrap yard or a garage would help bring a rock element to a soft topic of kissing. I thought it would also help complement the bands image and make the video more diverse and unique. (However, being realistic and considering our limitations of transport and carrying equipment - not to mention finding a suitable scrap yard, the location will have to be changed for our final idea. This location was just my take on how I could picture the video.) We would start off by seeing a young boy and girl (perhaps 13) - they would be generally messing around as you do when your young, my idea was that the scrap yard would be their sort of 'hide out'..similar to having a den. The couple would be acting quite shy but playful together and the scene will end with a kiss (when the first chorus begins) - this kiss would represent their first kiss. In the next phase, after the first chorus, we will see the same couple but as teenagers, revisiting this place together - but this time possibly drinking, smoking, hanging around possibly with a group of friends - this scene will also finish with a kiss, again, at the beginning of the first chorus. The same thing would happen in the last scene - but this time the couple will be elderly, they are returning to their little hide-out to reminisce their child hood and where they used to go together this will also finish with a kiss which should bring us on to the last chorus. The whole idea behind this was that I thought it was necessary for kissing to be the main element and I thought it would be effective and different if we could portray a couple growing old together, it may be something people can relate to or even aspire to.
Obviously the video would not all be narrative based, there would also be scenes of the band performing mainly during the chorus also in the scrap yard (but not part of the narrative) - it could almost be as if they were watching over this couple and watching their love unfold and grow whilst singing about it. They would be dressed casually (but with a bit of rockstar image) and energetic in performance. Like in most bands, the focus is usually on the vocalist - so we would conform to this idea and place him at the front and in the middle of the other band members, however we would include every band member and make sure they work well as a group.

Overall Treatment: We must acknowledge the song is fairly 'rock' based and like in most rock videos the speed of shots are quick, jumpy and often disorientating. It would be necessary to use a wide range of shots to make the video fast paced and interesting whilst relating to the song. Because it would be set in a scrap yard it's important we have establishing shots to let the audience understand the setting. A range of panning and tracking shots should be used to comply with the fast tempo'd nature of the song, we would also try and make the use of shots relate to the music. It would be effective if close ups could be used on key features such as the kissing, smiling, eyes and other signs of affection like holding hands, this would create a more personal feel. I also think use of handheld shots would add to the personal feel, but also give it that 'home video' look which would work for a couple growing up together, with perhaps making the first scene (as children) quite grainy and even with a sepia tone to make it look older.

Limitations: The idea of this exercise was to just imagine what we would expect the video to be like - if it was all possible (obviously still being realistic) so of course considering money, transport and resources a lot of my idea would be hard to achieve by being a college student. The first limitation is the location, it would probably not be agreed for us to film in a scrap yard (even if there was one near by) obviously considering health and safety and also being aware instruments would need an electricity source. Transport could be a problem, making sure our band could get there with all of their instruments. Another limitation would be finding characters for each of our roles - having to find three males and three females that would be happy to film and of course who could pass as being the same person could be problematic.

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