As we approach the finishing line of our complete music video, we began to work on our final design for our CD cover and Print Ad. We decided to leave working on this near the end of the music video because we wanted to make sure we knew what the overall feeling and presentation of the band is and then make sure we can apply it to the print production.Each member of my group collected images and fonts off the Internet individually and then we pitched our ideas to one another. We all had varying ideas regarding the CD cover and print ad, and one of the images I found was a soft, artistically styled image of a couple just about to kiss, I thought this image was fitting as the song was called 'Kiss Me'. The original image can be seen on the right -->My group, and other members of my media class approved of this idea and we all agreed we could base our own idea on this one. However, we all agreed complete imitation of this image would represent something far too soft for the image our band HOUSE, so we began to think of ideas in which we could make a similar image more dark and fitting.
Firstly, we needed to take our own picture that is inspired by the one above. For this we asked two members of our media class if they could be our models, we then went down to the studio so we could manipulate the lighting and setting to get our perfect picture. We used the same black curtain for the background as we did for the music video, to make sure we had a running theme of dark background, and then we staged the two models using 3 point lighting to get an effective picture. We played around with the positions of the lights and focus of the camera and came out with a picture we were all pleased with, this picture is on the left hand side of this page.
Once we got the picture we were happy with, we uploaded it onto a photoshop software on the mac computers. Whilst Josh continued editing the music video, I began to play around with effects, colours and lights on photoshop, just to get comfortable with the software and see whats possible. I really like the effect of the smudge tool as it distorted the image slightly but was still recognisable, so I applied this effect to the final image. I also added in extra spot light in the middle where the heads nearly joined to show connection and just to get in extra light pin points, I then darkened the image so only blacks and reds were the predominant colours, the colour of the font is a colour sample taken from the reds evident in the original image . I done this because I always had to bare in mind that our band belonged in the Rock genre and it was important this was portrayed. Rita then started to work upon the image I had already made, and found the ripple effect which ultimately completed our desired effect. I love the distortion and colours used in our final design, it fits well with our song, our band and the genre of the song. To make the CD cover look as realistic as possible, we added in barcodes, company labels and track listings.
Not only did we have to design the outside of the CD cover, we also had to design the inside. For this we decided we needed to have images of our band HOUSE and decided to get a still from our music video as we thought it would look good to show the band in their stage gear and with their instruments. We also added in a band commentary to make the design more realistic.
Once we had finished this we began to concentrate on our Print Ad, the print ad needs to hold a strong resemblance of the CD cover as the purpose of the Print Ad is to effectively sell and promote the band and CD. Using the same image, we thought it would be effected if we expanded it slightly by having four 'reflection' instead of two. The effect we ended up with reminded us of a kaleidoscope, which then inspired us to name the album Kaleidoscope instead of Kiss Me as we felt it suited our band more. To ensure the Print Ad looks as realistic as possible, we involved tour dates, facebook and twitter promotions, quotes from Zane Lowe and RollingStone. As a group, we are very happy with our final designs of the CD cover and Print Ad, and although they don't particularly promote the band by using their picture, it promotes the song, the genre and would attract attention of passers by and potential buyers.
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